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I'm Calo.

I own end-to-end design to rapidly validate product strategies and solutions.

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calo amico

UX UI

digital

designer

developer

Case

Studies

Sidekick

Encouraging responsible pet ownership through deliberate experience friction

UX/UI, Branding

Trove

Leveraging self-curation to enrich museum visits with customised content

UX/UI, Product

YumYam!

Streamlining the in-store shopping experience with smart lists and aisle routes

UX/UI, Interactions

Design

Process

The five planes of user experience give me a holistic perspective of the product, in which the tail end of my work on one element overlaps with the inception of the next.

Depending on the resources available, the team’s cross-functionality, and work culture I will follow one of two models:

The 5 planes of user experience

1

Lean UX

Lean UX for Agile environments with consistent stakeholder involvement, good developer-designer communication, and a clear problem statement.

2

Double diamond design process

Double Diamond for multi-faceted projects that require more upfront needfinding, and allow for internal iteration cycles.

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